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Privacy with Manatee

May 5, 2015 10:44 AM
Originally published by UK Liberal Democrats

Manatee, as we're calling it, is a piece of technology we've developed to allow us to deliver targeted messages to voters through Facebook and YouTube based on data we have collected from them and stored in Connect.

This is a huge step forward and something no other party can do, It means we can talk to voters about the issues they're most interested in and hopefully persuade them to support us. Of course, protecting the privacy of the people whose data we hold is our absolute priority. Here's how we're doing that.

The most important thing to say is that at no point does political data on anyone leave the Liberal Democrats and none of it is ever shared with Facebook or Youtube. To explain that, here's an example of how Manatee works.

We've been working on this for a long time and we hope it will help our hard working candidates in target seats win. But we can only do that if we can deliver enough adverts between now and when polls close on Thursday. If you can, please consider making a small donation now to help us do that.